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The Embassy and the Consulate-General of the Kingdom of the Netherlands in the
United Arab Emirates are delighted to present the Dutch ‘Serres Séparées’. Inspired by COVID-19 and social distancing, Amsterdam-based Mediamatic developed a unique dining concept bringing people together in a series of glass greenhouses. During Dubai Design Week, the greenhouses will be placed at the centre of Dubai Design District (d3) from 9 to 14 November 2020.

‘Serres Séparées’ is derived from the French term “chambre séparée” used for the private dining area in restaurants and bars. The concept allows visitors, particularly families, to come together in a safe yet unique setting and have lunch or dinner in private little greenhouses that fit up to four people. The accompanying plant
based vegan menu has been created by d3 based restaurant Molecule Bistro Royale Dubai in collaboration with Mediamatic. ‘Serres Séparées’ will showcase Dutch design furniture and accessories from Ahrend, Fatboy, Puik, Signify, Rituals and HEMA, symbols of the Dutch minimalist, experimental, innovative – and humoristic at times – design ethos.

Moreover, the greenhouses provide a platform to discuss the importance of ‘Uniting water, energy and food’: the theme of the Netherlands’ participation at the Dubai World Expo 2020. Water, energy and food are the most vital resources of our existence. The Netherlands is an important partner in the contribution to food security in the UAE and an agricultural powerhouse: trading fresh produce but also exporting agricultural technologies, materials and know-how, working with local stakeholders on projects in the UAE and beyond. The plant based menu contains mostly fresh Dutch products which will provide food for thought throughout lunch or dinner. During the weekend, the Kingdom of the Netherlands also looks forward to entertain children and adults alike by means of a Miffy Scavenger hunt as well as talks in order to engage with the public on the water- energy-food nexus.

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