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Signify on joining the Netherlands Pavilion as a sponsor

We spoke to Goktug Gur, CEO of Signify Middle East, Turkey, Africa and Pakistan at Signify on why they decided to join the Netherlands participation to Expo 2020 in Dubai as a sponsor. 

Why are you participating in the Netherlands pavilion?

Since Sustainability is at the heart of our purpose, and as global leaders of innovation in lighting we believe we play an important role in helping to achieve the Sustainable Development Goals (SDGs). Our 2020 Brighter Lives, Better World commitments ensure that our products, systems and services continue to secure a more sustainable future. We believe that we can drive change to achieve the global goals best by focusing on the areas where we can be most influential. And The Netherlands pavilion is a perfect example of how water, energy and food solutions unite for a greener planet and a perfect opportunity to introduce our solutions to the world.

What will you be contributing to Expo 2020 Dubai?

We are proudly sponsoring the lighting of the Netherlands pavilion, with its high quality, energy-efficient LED luminaries and control systems that help fulfill the purpose of the sustainability district by being a carbon neutral company.

Not only did we supply the products, but we also participated by testing, mapping and programming the lighting control systems and as part of Signify’s CSR activities, they agreed with the Expo to deliver the products after the event to a new location to support the circularity theme of sustainability.

Which Expo 2020 Dubai Pavilion will you be visiting first?

Definitely the Netherlands Pavilion first, being part of it.. but will also visit the UAE pavilion since they are the host for this huge experience that will impact the world, and I cant wait to see the innovations and solutions being shared by other pavilions in the Expo!

Which Expo 2020 Dubai innovation or sustainable solution are you curious about?

am looking forward to the technology to create rain from the desert air that will be showcased in the Netherlands pavilion. Next to that, I expect to see many other innovations that will change the world, as one would expect on a World Expo.

Who would you like to have a “connecting mind” moment with, during Expo 2020 Dubai?

At Signify, we are always looking for innovative thinkers and new opportunities. With innovations like disinfection with UV-C lighting, connecting to the internet with LiFi, product circularity with 3D printed lights and our leading agriculture lighting technology, we are looking forward to explore new partnerships and business models.


Read more about our proud Dutchdubai sponsor

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