On the occasion of World Food Day, the Embassy and the Consulate General of the Kingdom of the Netherlands in UAE, in collaboration with Tashkeel Dubai , are delighted to invite you to the exclusive screening of GROW (the film) followed by a talk with internationally renowned designer and innovator Daan Roosegaarde at the Netherlands Pavilion, Sustainability District, EXPO 2020 Dubai on Saturday 16 October 2021 at 14.00 GST. 

Roosegaarde’s artwork GROW is a homage to the beauty and importance of agriculture. Red and blue lights wash like waves over an enormous field surrounded by darkness. GROW is inspired by science exploring how certain “recipes” of light can improve plants’ growth and resilience. GROW consists of a design-based light recipe which shines vertically across 20,000m2 of farmland.

Daan Roosegaarde and his team of designers and experts developed GROW over two years, informed by expert knowledge sessions at Studio Roosegaarde, Wageningen University & Research, Springtij Forum, and the World Economic Forum in Davos. It is the first in a series of dreamscapes by Studio Roosegaarde which show the beauty of combining art and science to create a better world.