The Netherlands Pavilion at Expo 2020 Dubai welcomes a new sponsor: Leadax. Leadax will waterproof the Netherlands Pavilion with their circular building materials, including the best quality lead-free flashing and the world’s most sustainable flat roofing. Leadax uses PVB (Polyvinyl butyral) waste from laminated glass, such as car windows as the principle raw material for its recyclable products.

The waterproofing of the Netherlands Pavilion is part of an exclusive sponsor agreement between Leadax and the Netherlands Enterprise Agency (, in collaboration with the Ministry of Foreign Affairs. During Expo Dubai 2020 Leadax will also organise various symposiums at the Pavilion for its international network. The main theme of these symposiums will be “Circularity & Profitability in Construction”. The Netherlands Pavilion will be characterised by sustainability, circularity and innovation. The building is designed to be dismantled at the end of the Expo and the constituent materials can be reused.

This is a dream come true for Roeland van Delden, CEO of Leadax: ‘For almost 30 years now I’ve been travelling to the Middle East to do business with waterproofing products. Now I’m coming back to show the future in waterproofing and roofing. To be part of this transition from a linear to a circular economy makes me proud.’ Independent aging tests have shown that Leadax’ products last at least 30 years. They can be recycled up to 7 times, which turns PVB waste into a circular flow that was previously incinerated or dumped.

About the pavilion
The Netherlands Pavilion at Expo 2020 Dubai will open in six months. The circular pavilion is devoted entirely to innovation in the areas of water, energy and food. Dutch businesses, knowledge institutions and civil society organisations have specific knowledge and expertise in these fields and can therefore play a key role in finding solutions that contribute to a more sustainable planet. ‘This grand event showcases humanity’s technical, social and sustainable progress. It is therefore an enormous honour for Leadax to join such eminent predecessors like the Eiffel Tower or the electric locomotive.’ said Bob Oostelbos, Global Director of Business Development and Public Affairs at Leadax. Visitors can experience how a combination of unique innovations enables us to grow food, harvest water and generate electricity, even in Dubai’s harsh climate.

Expo 2020 and the Netherlands pavilion will be open to visitors from 1 October 2021 to 31 March 2022.

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